Estonia · a studio of two

We build websites
and fix the ones you already have

A new site, an online store, a rebuild of an ageing one, supplier feeds pulled in automatically, technical SEO. You talk to the people writing the code. There is no account manager in between.

10+ years building sites
50+ sites shipped
5 yrs average time a client stays
What we do

Five kinds of work. Nothing else.

Not "whatever you need". If your task is not on this list, we say so straight away and name someone who does it properly.

01

A new website

from €400

A business site, a landing page or an online store. We pick the platform for the job, write the code and hand over an admin panel your own staff can work in.

  • Business site €600–1,800 · store €1,800–6,000+ · landing page €400–1,200
  • WordPress and WooCommerce, OpenCart, PrestaShop or Astro and Next.js where speed matters
  • Works on a phone; first screen under 1.5 seconds
  • Text, photos and prices you can change without calling us
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02

Rebuilding an old site

from €900

Years of texts and Google rankings are worth keeping. We move the site onto a current platform and keep what already brings enquiries, usually cheaper than starting over.

  • Usually €900–3,500, two to three times less than a new build
  • Texts, images, page addresses and rankings all stay
  • Redirects only where an address genuinely has to change
  • A hacked or abandoned site can be taken over and cleaned. From €40 an hour
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03

Technical SEO and AI answers

audit, then monthly work

Being found on Google, and being quoted by ChatGPT, Claude, Perplexity and Google AI answers. Structure, markup, speed, indexation.

  • Our own audit tooling, no Ahrefs or Semrush licence lands on your invoice
  • Structured data, so search engines and AI read the page correctly
  • Search Console connected: you see which queries actually bring enquiries
  • A short note each month: what moved and what to do next
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04

Google Ads management

€150 / month for the work

We set the ads up and then keep running them: watching the budget, switching off the queries that bring everyone except buyers, and sending a report once a month. €150 a month for the work, whatever your budget.

  • Campaigns that fit the job: Search, Shopping and Performance Max for a store, plus showing again to people who already visited
  • Conversion tracking that works: an enquiry, a call, an order and its value, not just clicks
  • For stores, a Merchant Center feed, so the price and stock in the ad match the site
  • Sitelinks, callouts, prices and a phone number attached to the ads themselves
  • Ads and the site in one pair of hands: a slow landing page gets fixed, not forwarded
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05

Supplier feeds and parsers

one-off, from €150

Products, prices and stock pulled from a supplier into your store on a schedule. XML, CSV, an API, 1C or a site with no feed at all.

  • Price and stock kept in step €150–300 · full product import €300–600
  • Several warehouses merged into one catalogue: cheapest supplier wins per barcode
  • Runs on a schedule into WooCommerce, OpenCart, PrestaShop or anything else
  • Paid once: the code is yours, not a subscription
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Need the server, updates, backups and email on one invoice as well? That is a separate service on loovl.eu, same company, same two people. Here we only build.

How we differ

There are two of us, and both work on your project.

Whoever answers is whoever does it

Two people. The one replying to your message is the one writing the code and logging into the server. Nothing is lost between a manager and a developer.

The price is settled before we start

A written scope and one figure, not "from €500". If the scope grows we requote and agree it. We do not add it to the invoice afterwards.

All of it is yours

Code, server access, Search Console, analytics. Handed over as we go, and if you leave, you leave with everything.

We work below the admin panel

nginx, Fail2ban, Redis, mail and certificates are configured by us. Plenty of agencies never go deeper than a plugin screen.

How it goes

From the first message to launch.

01

A conversation, half an hour

You describe the site and what it has to do. We say whether we take it on and roughly what it costs. No slide deck, no "discovery workshop".

02

Scope and price in writing

What we will do, what we will not, when it is ready and what it costs, one figure, before any work starts.

03

Work you can watch

The site sits on a test address you can open at any moment. Corrections at this stage are free. That is what the stage is for.

04

Launch and handover

We put it on its real address, check it on actual phones and hand over every access. A month later we look at how it behaves.

Two people. That is the whole studio.

No queue and no first-line support: the person you write to is the person who does the work.

Erik Saar: Loovl Studio founder, web developer & SEO specialist

Erik Saar

New sites · Servers · SEO

Founder of Loovl OÜ. Over ten years of writing code, configuring Linux servers and doing search work for businesses in Estonia and Finland.

Aleksei Malinin: Loovl Studio copywriter & web developer

Aleksei Malinin

Rebuilds · Development · Copy in English and Russian

Moves ageing sites onto a current platform without losing their texts, images or rankings, and writes the copy that goes on them.

Common questions

A business site of a few well-built pages is usually €600–1,800. An online store €1,800–6,000+, depending on the catalogue, payments and delivery. A landing page €400–1,200. Rebuilding an existing site €900–3,500. Work after launch is €40 an hour. Your own figure is fixed in writing before anything starts.

A landing page about a week. A business site two to four weeks. A store from a month, and that mostly depends on how quickly the catalogue and the texts arrive from your side. We give a date with the quote and tell you at once if it slips.

WordPress and WooCommerce, OpenCart, PrestaShop, Joomla, Drupal, plain PHP, and Astro, Next.js or Node.js where speed or custom logic matters. We pick for the job; if you already have a preference we work with it.

If the texts, page addresses and Google rankings still bring enquiries, a rebuild is usually two to three times cheaper and pays back sooner: nothing that already ranks is lost. Starting over makes sense when the structure itself is wrong. We will tell you which one you have after looking at the site, and that costs nothing.

GEO is the same work as SEO aimed at AI answers: ChatGPT, Claude, Perplexity and the answers on top of Google. A sizeable share of searches now end in an answer with no click, so if you are not quoted there you are invisible, even with good rankings. We do the ordinary technical SEO and the markup that gets a page quoted.

Not here. The server, updates, backups and email on one invoice are a separate service on loovl.eu: the same company and the same two people. This site is only about building.

Loovl OÜ, an Estonian company, registry code 17497447, VAT number EE102982660. Both are checkable on ariregister.ee and teatmik.ee.

Get in touch

Write wherever suits you.

Half an hour, free, no slide deck. You describe the task; we say whether we are the right people and what it would cost.